Friday, January 06, 2006

Expanded Reach and Penetration.

WTOP.com links to its story (click title bar) about its upcoming frequency and lineup changes with the following teaser:

Washington's 24-hour all news station has expanded its reach and penetration.

Maybe so, but I think Washington Post radio isn't an aural aphrodesiac, at least in terms of Arbitron ratings. I could be wrong, I suppose, I mean there's no sign that FederalNewsRadio at WFED (1050 AM) is going anywhere anytime soon.